Sony launches new global marketing campaign for the Xperia Z3 and Z3 Compact

Although Sony's Mobile arm is struggling financially, it looks like the company isn't ready to call it quits in the smartphone market. In what looks like a bold move given recent rumors according to which Sony is looking to sell or spin off its mobile division, the company has launched a global brand campaign for the Xperia Z3 and the Z3 Compact, two smartphones that Sony unveiled back in September 2014 at IFA Berlin.



According to Catherine Cherry, the Sony marketing director for UK, Ireland, and Benelux, the new global marketing campaign will run across various mediums, such as TV, billboards, ...