With the introduction of the RE camera last fall, it propelled smartphone maker HTC into a whole new segment – the lifestyle category. To an extent, HTC’s Zoe service kind of started the whole dive into the connected lifestyle segment, but it’s manifesting itself even more now with HTC’s first wearable. In partnership with Under Armour, the HTC Grip is a smart fitness tracker that’s GPS-enabled and works hand-in-hand with health and fitness network, Under Armour Record, to give fitness junkies all the data and information they need to keep track of their lifestyle habits.
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