Montblanc's e-Strap turns your snooty swiss timepiece into a smartwatch

While the smartwatch is still a relatively new device, Swiss watch makers apparently are worried about the possibility that the new wearables will take sales away from their expensive timepieces. Watchmaker Montblanc has a solution. An email sent out by the Swiss firm on New Year's Day to customers and fans, revealed the e-Strap. The device replaces the current strap on your expensive Swiss timepiece, turning it into a highly functional smartwatch.



Set to be officially unveiled at a conference in Geneva later this month, the e-Strap will give you a vibration alert to notify you of an incoming ...