Xiaomi's claims of fast sellouts being investigated by the Taiwan FTC

We've told you about some of those "hunger marketing" claims by Xiaomi. The most recent one was reported Tuesday, when an undisclosed number of Xiaomi Mi3 units were sold out in India after just five seconds. Another batch will be sold on August 5th. But it turns out that the Taiwan Fair Trade Commission has been receiving complaints, and is investigating these claims. One of the cases being looked at involved the Xiaomi Red Rice, which was involved in a "hunger marketing" campaign last December.



The Taiwan FTC is concerned about how the "hunger marketing" process hypes up a phone, making ...