ZTE hopes that its high-end smartphones will rival Apple and Samsung when it comes to brand awareness

In a move to boost its global smartphone sales, China’s ZTE will be betting on releasing “more and more” high-end devices - like the upcoming Nubia Z7. According to Reuters, the company expects shipments of its premium Nubia handsets to grow at least 300% this year. Overall, ZTE aims to sell over 60 million smartphones throughout 2014, and 80 million in 2015 (up from 40 million in 2013).



ZTE's executive vice-president Zeng Xuezong told Reuters that he admits there is “a gap between the brand awareness of Chinese companies and those top global brands.” Launching ...