Yesterday, Archos CEO Loic Poirier gave us an entertaining, but unfortunate example of how imprecise information can deceive smartphone owners. You, too, might be boasting left and right that your phone is "dust-resistant" and "water-proof". But, are you aware of how much protection your phone really has? If you are, good for you. Otherwise, you are in danger of being misled by the liberal use that both smartphone ads and journalists make of such classifications.
Marketing 101
See, what ads usually do is simply state that the phone is dust ...
See, what ads usually do is simply state that the phone is dust ...
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