European Comission meets with Apple and Google to end misleading in-app purchases

On 27 and 28 February, the European Comission is meeting with national authorities and large technological companies (including Apple and Google) to discuss in-app purchases. The EC estimates that, at present, over 50% of the EU online and mobile games market consists of games advertised as “free”, although they often entail, sometimes costly, in-app purchases. Often consumers are not fully aware that they are spending money, because their credit cards get charged by default. This makes children particularly vulnerable to marketing of "free to download" games which are, however, not "free to play".

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