Samsung tops Apple in consumer loyalty benchmark

According to a recent report from SurveyMonkey, Apple is lagging behind arch-rival Samsung when it comes to consumer loyalty, although a separate set of benchmark data published by the same company reveals that Apple has the upper hand in customer service satisfaction benchmarks.



SurveyMonkey interviewed 5000 participants during the fourth quarter of 2014, and the results show that Apple and Samsung are both ahead of the consumer loyalty average score calculated for electronics and software companies. While the suggested average score in the consumer loyalty benchmark for such companies ...