Friday, 27 March 2015

Apple reinvents packaging – patent shows new iDevices being personalized for use before they even leave the box

Apple has been granted a new patent recently and this one involves device packaging. Yes, weird topic to have a patent on, but apparently Cupertino wants to further improve the first-time user experience with its devices and reduce the initial setup time, which is needed for every new iGadget, to a minimum.



The patent describes a package, which either keeps a part of the new device out in the open, or keeps it covered, but in an unobtrusive way. This part is to be marked with a "tap here" marking and would require its new owner to tap their current device on the spot. At this point, a transfer ...

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