Tag Heuer's chief does a 180 degree flip; he now plans on wearing the Apple Watch

No sooner had Apple taken the wraps off of the Apple Watch last September, than Jean-Claude Biver, head of the timepiece division of luxury goods maker LVMH Moet Hennessy Louis Vuitton SA, called it feminine and said that the device had no sex appeal. But Biver, whose division is responsible for the TAG Heuer line of watches among others, has made a huge U-turn and now plans on wearing Apple's timepiece.



TAG Heuer is also developing its own smartwatch. Biver realizes that the technology will have to be imported from Silicon Valley considering that these are parts that no one can make in ...