Facebook earnings are up, thanks to mobile

With a 49% increase in revenue, things at Facebook are looking up, even if user growth is not maintaining the momentum it once had. The social network’s increased spending, due to the higher cost of operations, acquisitions, and research and development, did put a damper on its bottom line profit margin though.



For its fiscal fourth quarter, Facebook saw earnings of $701 million on a big jump in revenues of $3.58 billion. Mobile advertising turned out to be a cash cow, and Facebook’s model has clearly closed the gap with Google. The increases in revenues and spending pared operating profits ...