Introduction
Samsung released the original Galaxy Note phablet in 2011 to widespread customer confusion followed by widespread customer adoption that set its large display as a trend. This is how a winning new product category usually gets created. And for the three years that followed, Apple neglected to address this category. As each generation of the Galaxy Note sold better than the one before it, the Apple iPhone - somewhat stubbornly - remained the smallest smartphone in the high-end market segment. In September 2014, though, mere days after Samsung introduced the Galaxy ...
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