In five seconds, the Xiaomi Mi3 sells out in India

It appears that the quick hit and run sales technique known as "hunger marketing," works in India. Xiaomi let the world know that it sold out an undisclosed number of Xiaomi Mi3 units in just five seconds on Flipkart. The latter is the top online retailer in the country. The technique employed by Xiaomi involves hyping a handset during a registration period, and then putting the phone up for sale online. Usually, the number of units involved is small enough to ensure a quick sellout.



Another "hunger marketing" sale of the Xiaomi Mi3 will take place in India on August 5th, starting at 2pm. ...