Report: Apple to reveal additional technology for iBeacon at WWDC

With the clock ticking toward the opening keynote of WWDC 2014, a report states that Apple will be showing off new iBeacon technology at the developer conference. For those who might not be familiar with the device, it is a Bluetooth LE transmitter that sends targeted content and messages to smartphone users in a specific area. Thanks to the short range of Bluetooth LE, iBeacon can send specific messages to those looking at accessories for a specific device, inside an Apple Store. In a supermarket, smartphone users running the supermarket's app could be sent a coupon for frozen peas, with the shopper ...