Developers might end up paying more to acquire subscribers with Facebook's new mobile app ad system

It would seem on one hand, that Facebook is doing developers a huge favor. With its Mobile App Ad for Installs, a click on an sponsored post or ad will send a user to the Google Play Store or the Apple App Store, from where he or she can download and install the advertised app. By going straight to the "stores," the process of clicking on an ad to installing an app becomes a quick and painless experience.



On the other hand, with organic reach dropping (that is the number of people who view your Facebook post via News Feed, Ticker or your page), paid ads will need to be used more, which will ...