BBM Channels soon to have big time sponsors as BlackBerry monetizes the app

Earlier this month, we told you that BlackBerry was testing out ads for BBM. CEO John Chen had said that the company was looking for ways to monetize the messaging app, and the tests involved sponsored invites and sponsored BBM Channels. On Friday, making the rounds after BlackBerry reported its fiscal fourth quarter earnings, Chen said that the company has been signing up top names to be its partners on the messaging app's Channels discussion groups.



According to Chen, some of the companies that soon will be advertising on BBM Channels include Time, CNBC, Rolling Stone and Virgin Atlantic. ...