Monday, 31 March 2014

Apple tried to hire Swiss watch-making experts to work on the iWatch

According to a Financial Times report, Apple tried to bring Swiss watch-making expertise to its fabled iWatch project. In its perfectionist pursuits, the company reached out to talent from esteemed brands to work on what could be a smart-watch with a traditional mechanism. But, so far, Apple's efforts have failed. Apparently, the company tried to hire watch-making experts from LVMH Hublot, Swatch, and "several Swiss parts manufacturers", but none of Hublot's workers accepted, and, most likely, neither did others from the industry.

As a whole, Switzerland's watch-making elite remains skeptical ...

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