Moov isn't just a fitness tracker, it's your personal fitness coach

We've been seeing a ton of fitness and health trackers coming through the pipeline recently. Every company wants to get on the wearable train, but most are rehashing the same general idea: track steps, exercise, maybe heart rate, maybe sleep, and that's about it. But, a former Apple engineer has designed the Moov to go beyond just tracking and into being an interactive coach.

The promise of Moov is quite ambitious. It is a modular device that can be worn strapped to your body, or simply attached to something else like a bag, bike, or even a golf club. It is waterproof up to one ...