FINALLY: Verizon enables customers to completely “opt out” of super-cookie tracking program

Verizon has been under some pressure lately as details about the carrier’s use of undetectable, and undeletable tracking cookies that are embedded in a subscriber’s mobile data usage.



The information that is mined is anonymized and collated for purposes of delivering focused and relevant marketing to customers. Those that were proactive participants in Verizon’s rewards program, called Verizon Selects, got some incentives to participate.



However, for those that did not want to be part of the program, they could opt out Verizon Selects, but Verizon did not do anything to remove those ...