
As practically every celebrity in the Western world takes part in the ice bucket challenge to raise awareness about ALS (Amyotrophic lateral sclerosis, the illness that you might know as what physicist Stephen Hawking is suffering from), Samsung seems to have thought that it’s a good idea to use the challenge to promote the water resistance of its Galaxy S5.
Tasteful is not the first word that comes to mind when a company uses a public donation campaign to promote its product, but we’ll let this fly and focus on the message. It all boils down to a bucket of ice water pouring down on the ...
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