WSJ excerpts upcoming book about Apple after Jobs

Excerpts from an upcoming book called "Haunted Empire, Apple After Steve Jobs", describes the difficulties that Apple CEO Tim Cook faced in trying to escape the shadow of his former boss after his death. One Apple employee even had a vanity license plate made with the initials "WWSJD" which stood for "What would Steve Jobs do?"



At first, Apple was a bit off-balance following Jobs' passing. If Steve Jobs was the dreamer, Tim Cook was the common-sense guy. It was a pairing that worked great for the Disney brothers and for Lennon-McCartney. While Steve Jobs relied on his gut to make decisions, ...