
The now world-famous selfies taken by Oscars' host Ellen Degeneres during Sunday night's telecast, were not as spontaneous as appeared. According to a story in the WSJ published on Monday, Samsung and its media buying representative negotiated with ABC to "integrate" the Samsung Galaxy Note 3 into the telecast. The Korean manufacturer spent $20 million for commercial time during the awards show, which included the debut ad for the Samsung Galaxy S5. That price included the cost of the product placements, according to a source.
The report adds that Samsung turned over a number of Galaxy handsets ...
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